Everyone knows that apps fail. No one wants to build a mobile app that gets one thousand downloads and then capsizes into the app store abyss. So how do you make sure that your app won’t turn into one of those depressing statistics? How do you create a winning product that’s adopted by millions of users? As a mobile app industry veteran, I’ve found that what sets many successful apps above the rest is the way they address a deep-seated need or desire users have. In other words, they solve a problem. What is a mobile app’s greatest advantage? A…
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