It might seem incredible that an unsolicited email from a startup founder to an investor they’ve never met could result in a response, let alone a multimillion-dollar deal, but it does happen. I know because we’ve made investments this way, including one of the most valuable companies in the Storm portfolio, which came to us through a cold email. In this post, I’ll explain the qualities that can make a cold email successful — at least for me — so let’s dive in. Target your email appropriately If you’re thinking about blasting out a mass email to every investor you…
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