Are the benefits of Apple’s App Store worth 30% of your revenue?

With Apple’s recent appearance before the US congress, it’s been working hard to justify the 30% revenue cut it takes from all apps on its platform. The company just published a study looking at other similar app platforms and their revenue cuts to make the case, “We’re just like everyone else.” Not surprisingly, a lot has been written about how Apple’s walled garden is anti-competitive and particularly unfair to indie developers. Perhaps this is the wrong approach to defend their pricing model. Just look to the internet or cell phone industries as one example where pricing is pretty consistent for…

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