5 strategies for thoughtful brand building during a crisis

The impact of the coronavirus will be felt for a long time after the crisis has passed. Right now, many marketing efforts are going down the drain, either because consumers have stopped listening, or because brands are too scared to spend money in such a volatile environment. The crisis has already altered consumer behaviors significantly, prompting shifts in how people use technology, e-commerce, live streaming, e-learning, gaming, and online grocery shopping. As a business owner, you’re probably aware of the need for a shift in thinking when it comes to marketing and brand building during this crisis — so let…

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