Don’t confuse following your gut with your ego — or your business will fail

Justas Janauskas was once told to always follow his gut. It was, he says, the worst business advice he’s ever received. Why? Because instinct and ego can easily be confused. If you don’t know Janauskas you will almost certainly know Vinted, the online marketplace he co-founded with Milda Mitkute in the early noughties. Vinted, which profits from allowing its users to sell second-hand clothes, has had a decent run over the years — a success Janauskas says was mostly due to luck, or good timing. Let me set the scene: Vinted was founded in 2008, during the relatively early days of…

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